A post from UPK Marketing & Sales Director John Hussey:
I know it isn’t typical for us to blog about publishing, but I thought you might be interested in the ways UPK is becoming a better-known, better-available brand through our impressive new titles for Fall 2011.
As a publisher, it is our job to stay neutral to all of our accounts, whether they are as big as Amazon, or as small as a Kentucky gift shop. We pitch our books and hope that these stores decide to carry them so that you can discover them on the shelf. Barnes & Noble, the largest of the remaining bookstore chains, has always impressed me with their willingness to communicate with all publishers. The book buyers who decide what titles get stocked meet with me, and meet with the sales team from every other publisher hoping to make sales, including publishers such as Random House. They spend hours going through catalogs and reading bound galleys until they determine the best of the best of what is being published. I’ve always been fascinated that a small non-profit publisher in Kentucky can get the same attention as a major commercial publisher in New York City. It’s something you may not expect from a large chain bookseller.
This relationship paid off recently with our upcoming title, The Quiet Professional: Major Richard J. Meadows of the U.S. Army Special Forces. This book, which focuses on the key figure of the United States Army Special Forces, will be published on the 10 year anniversary of September 11th. With the recent success of the Navy Seals and their capture of Osama Bin Laden, Barnes & Noble wanted to give this book premium exposure. Even as a book from a small university press, my history buyer wanted to give this book a national market promotion and make sure that from New York to Kentucky, and from Florida to California, everyone can learn about this incredible soldier.
I’ve been doing this for some time, and the exposure The Quiet Professional is going to receive at Barnes & Noble is unprecedented. It also showed me that Barnes & Noble still represents what it ultimately means to be a bookseller, and that is something everyone should know about.
About the Book:
Coming September 2011
Major Richard J. “Dick” Meadows is renowned in military circles as a key figure in the development of the U.S. Army Special Operations. A highly decorated war veteran of the engagements in Korea and Vietnam, Meadows was instrumental in the founding of the U.S. Delta Force and hostage rescue force. Although he officially retired in 1977, Meadows could never leave the army behind, and he went undercover in the clandestine operations to free American hostages from Iran in 1980.
The Quiet Professional: Major Richard J. Meadows of the U.S. Army Special Forces is the only biography of this exemplary soldier’s life. Military historian Alan Hoe offers unique insight into Meadows, having served alongside him in 1960. The Quiet Professional is an insider’s account that gives a human face to U.S. military strategy during the cold war. Major Meadows often claimed that he never achieved anything significant; The Quiet Professional proves otherwise, showcasing one of the great military minds of twentieth-century America.
Major Alan Hoe (ret.) served in the British Army Special Forces and is the author of several books, including Terrorism: Threat and Response and David Stirling: The Authorized Biography of the Creator of the SAS. He lives in the United Kingdom.
“Dick Meadows’ iconic status begins with his exploits in MACV-SOG and on the Son Tay Raid in Vietnam. This book documents his singular status in the Special Operations community and is a welcome contribution to the literature of the history of Army Special Operations.”—Kenneth Finlayson, Ph.D., Lieutenant Colonel, U.S. Army (Retired)